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It’s one thing to say that you want everyone on earth to know about your game, but it’s quite another to get it after two years on the mobile market. “There are about seven billion people in the world now, so once they all know what the game is, then we can say that it’s a success.” “We feel that the game is a success when you can ask anyone on the street if they know what Final Fantasy Brave Exvius is and they’ll know,” he said, laying out an ambitious goal. Hirono elaborated further on what the team at Square Enix considers true triumph. “So, we’ve only achieved about a quarter-over a quarter-of what we were aiming for. “We have 27 million downloads, but our goal last year was 100 million,” added Fujimoto. So, there’s still a lot more that we want to achieve, and we want to aim for bigger success.” Hiroki Fujimoto, global producer for Final Fantasy Brave Exvius at Square Enix We also wanted people, after playing Brave Exvius, to go back and try all the different Final Fantasy games in the series. “That’s because with this game, we wanted as many people as possible to experience the new Final Fantasy story and get into it. “Even though we feel like we achieved a certain level of success, this is not even close to what we’re aiming for, or what we feel is a real success for the title,” said Hirono. However, he believes that Brave Exvius is still a long way from its goals. Hirono said that the game’s success can largely be attributed to how it captures the “ Final Fantasy essence.” Fans of the franchise recognize that essence and have taken to the mobile title. Dedicated fans who collect them all will be able to equip their party with all four versions of Ariana, all of which feature different looks, techniques and skills.
FINAL FANTASY BRAVE EXVIUS UPDATE
The musician already has two costumes available in the game from previous events, and the update adds two more. These include a new event featuring Ariana Grande.
FINAL FANTASY BRAVE EXVIUS SERIES
At Fan Festa, attendees get a chance to play FFBE against the developers, but everyone walks away with prizes in the form of special in-game content.īrave Exvius is also celebrating through a series of in-game events, which were launched globally instead of in the traditional way of going live in Japan first. The Fan Festa tour finishes out with visits to Korea in November and Los Angeles in December. The first Fan Festa event took place in Paris in July, the second was hosted in Taiwan in September and the third took place in New York City in October during the New York Comic Con. There are a lot of ways to get into this game because of that.”Īs part of the celebration, the Brave Exvius team has been going around the world to host public events called Fan Festa to meet Final Fantasy fans. “As long as you like one of those characters, I think that will lead to a point of entry for Final Fantasy Brave Exvius. “There are so many titles within that franchise,” said Hirono. Additionally, all the legendary characters from all the Final Fantasy games appear in Brave Exvius, turning the game into a kind of celebration of the franchise. These points capture the Final Fantasy spirit and work to attract players worldwide.īrave Exvius was created from the ground up for mobile platforms and features a mix of 2D sprites and 3D artwork for its graphics. He and the game’s global producer, Hiroki Fujimoto, explained how FFBE focuses on three main points-a rich story, a classic and strategic battle system and adventure elements that expand the breadth of the game and allow for exploration. “We believe that one of the reasons why the game has been accepted by so many people across the globe is because of the concept we have for the title,” Kei Hirono, executive producer for Final Fantasy Brave Exvius, told AListDaily through a translator. Having reached 27 million downloads worldwide, FFBE is regarded as one of Square Enix’s most successful mobile games, but there’s still plenty of room to grow. The Final Fantasy franchise marks its 30th anniversary this year, and at the same time, Final Fantasy Brave Exvius ( FFBE) celebrates the two-year anniversary of its initial Japanese (one-year global) launch. Kei Hirono, executive producer for Final Fantasy Brave Exvius at Square Enix